Friday, June 17, 2011

Website Design Prices: Why We Are Considered Under Priced

Just about every company we speak with asks us the same question:  How much will it cost for a website? 

Since we have started up, we have dropped our prices well below market value in order to gain exposure and reputation; however, most of the time, if we were to state market value those companies would probably cringe.

As it turns out, most standard websites run about $1,000.00 - $1,500.00.  That doesn’t even include the domain name and hosting.  That is just for a fairly plain web site.  It will get you out there, but it won’t be any different from the five other companies just like yours in town.  Now, if you go to a nickel-and-dime web designer, you could get a much better price for sure.  That is because they’ll do it by purchasing a web template online and then changing it for what you asked.  Here is the kicker though, you might be using a copyrighted design or copyrighted images and not even know it until you get hit with a lawsuit, and yes, you are the liable party as it is your website!

Our Prices

When people ask us for a quote, we try to follow the same process.  We talk with them, discuss their needs, try to determine an expected timeline, and then provide an estimate of the build price.  Under normal circumstances, even if we work longer than the estimate, we do not charge more.  We really want to keep our customers.  Does this hurt us?  YES!  Does this help the customer?  YES!  We try to maintain a quality relationship with our customers.

Average web design rates vary from between $50.00 to $250.00 per hour depending on the company you go with.  One rule of thumb is that if the company is larger the bill is larger as they have to pay their employees, building leases, and more.  Most websites take at least twenty (20) hours to put together, and at $50.00 an hour, that is $1,000.00 spent.  We aren’t charging anywhere near that, and yet companies still cringe at our prices.  Amazingly, most companies can make back what they spend on our builds in days, rather that months or years, and yet the scoff at us as if we are charging too much.  I ask you to find a better price than what we offer.

So many elements go into create a website that most people just don’t understand.  Let’s assume that the domain and hosting already been handled, so that leave us with the following:
  • Theme and Design Layout
  • Logo Incorporation
  • CSS/XHTML
  • Graphical Image Production
  • Graphical Splicing for optimal CSS/XHTML structure
  • Flash / Java Creating For Spectacular Design

The reason you pay so much is to cover everything from the employees who actually can handle the above elements, the building costs, the utility bills, and more.

Since we are a new company to McAlester, we have been offering low-ball prices in order to gain business, but that will change.  These introductory prices that we offer will not stay, as it doesn’t make sense as a business to go under trying to be nice.  With that said we do offer website design and hosting and some of the lowest price around, if not the lowest.  We would love to handle your company website build!

So if you want a rate most people would call crazy, give us a call.  Well take good care of you.

http://www.cloudteksoftware.com/

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